{"id":217,"date":"2012-08-06T10:16:30","date_gmt":"2012-08-06T15:16:30","guid":{"rendered":"http:\/\/kylegoleno.com\/?p=217"},"modified":"2012-08-06T10:16:30","modified_gmt":"2012-08-06T15:16:30","slug":"finding-the-right-price","status":"publish","type":"post","link":"https:\/\/kylegoleno.com\/2012\/08\/finding-the-right-price\/","title":{"rendered":"Finding the Right Price"},"content":{"rendered":"<p>Pricing schemes seem like a ridiculous game, but everyone does it.<\/p>\n<p>Products are always priced as $19.99 instead of $20, and offered discounts such as a larger version for the price of the small version.  Do these things really matter?  Are we really tricked into buying things because someone has tricked us?<\/p>\n<p>I found this article on <a href=\"http:\/\/www.theatlantic.com\/business\/archive\/2012\/07\/the-11-ways-that-consumers-are-hopeless-at-math\/259479\/\">11 Ways that Consumers are Hopeless at Math<\/a> that points out and explains some of these pricing schemes.  I know when I need to price something effectively or sell something on commission I will be studying this trickery!<\/p>\n<!--themify_builder_content-->\n<div id=\"themify_builder_content-217\" data-postid=\"217\" class=\"themify_builder_content themify_builder_content-217 themify_builder tf_clear\">\n    <\/div>\n<!--\/themify_builder_content-->\n","protected":false},"excerpt":{"rendered":"<p>Pricing schemes seem like a ridiculous game, but everyone does it. Products are always priced as $19.99 instead of $20, and offered discounts such as a larger version for the price of the small version. Do these things really matter? Are we really tricked into buying things because someone has tricked us? I found this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"builder_content":"","_links":{"self":[{"href":"https:\/\/kylegoleno.com\/wp-json\/wp\/v2\/posts\/217"}],"collection":[{"href":"https:\/\/kylegoleno.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kylegoleno.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kylegoleno.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kylegoleno.com\/wp-json\/wp\/v2\/comments?post=217"}],"version-history":[{"count":0,"href":"https:\/\/kylegoleno.com\/wp-json\/wp\/v2\/posts\/217\/revisions"}],"wp:attachment":[{"href":"https:\/\/kylegoleno.com\/wp-json\/wp\/v2\/media?parent=217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kylegoleno.com\/wp-json\/wp\/v2\/categories?post=217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kylegoleno.com\/wp-json\/wp\/v2\/tags?post=217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}