I’ve learned that when you give something, you are likely to also receive… something…. at some point.
Giveaway Boost is a wordpress plugin that allows you to run giveaways for your business and boost exposure.
You create an amazing giveaway, create an offer that you share with a few people that allows them to enter the contest to win the giveaway. When they share your offer they increase their chances of winning the contest. This leads to more people learning about the giveaway and also wanting to increase their chances of winning the contest, thus sharing with more people. This viral manipulation creates exposure that is hard to achieve with other marketing tactics and can be done at the expense of only the giveaway.
Another software that does this is Sociamonials.com