I love marketing, and I believe after all that I have read, that I really understand how it all works. Unfortunately, I don’t think I have been able to implement proper marketing for my wine-related businesses.
A huge part of that is cost. I have always bootstrapped the businesses we have started and coming up with the cash necessary to properly market them has always been a challenge, primarily because marketing is a bit of a guessing game with no guarantees. You can spend a lot of money learning how to be a better marketer, but until you figure it out, you end up just spending more and more money.
Perhaps an agency like Astra Digital would be able to help. It’s something to consider.